Is Creating a Process Worth the Effort?
Welcome to the Parker Web Partner Show, where we provide creative solutions for creative agencies.
In this episode, Darryl and Caleb from Parker Web, and Merrill, podcast producer from Smith Douglass Associates, talk about the power of processes. They discussed the significance of process in establishing structure, rhythm, and consistency in work, as well as creating organizational clarity, building products, transferring knowledge, and creating value within an organization.
Special guest Kyle Battis of NH Strategic Marketing then joined the conversation. He and Darryl spoke about the importance of process mapping, documenting and systemizing sales and advertising processes, and having processes and training in place to address gaps in knowledge.
Key Takeaways
0:00 – Introduction
0:52 – The Importance of Structured Processes
4:54 – Documentation and Adaptation
6:00 – Customer and Task Management Systems
16:53 – Process Creation and Evaluation
18:05 – Processes in Business Valuation
22:34 – Processes in Recruitment and Onboarding
27:20 – Choosing What to Include in a Process
If you run any type of creative agency (ad agencies, digital marketing agencies, social media agencies, etc.) we would love to hear from you. What are some of the challenges you see in your world?
Contact information:
Darryl Parker
Parker Web
Merrill Loechner
Smith Douglass Associates
Caleb Parsons
Parker Web
https://www.parkerweb.com/
Kyle Battis
NH Strategic Marketing
